While the idea started in 1998, GravanaTuning.com was founded in 2004 after several years of research and planning. We identified the need for a one-stop source for aftermarket products to fit GM® vehicles, particularly the sport compact and mid-size vehicles. With our passion for GM vehicles, and our aftermarket and internet experience, we spent countless hours with various people from General Motors® learning as much as possible about the history and the direction of GM future vehicle plans. After a few trips to plants, and meeting with brand managers, engineers, marketing/promotions people, and even the key race team personnel, we finalized the plan to launch GravanaTuning.com.

Our company founder has truly paid his dues in the industry. While he started his career working in the family auto repair business at age 13, he built his first GM vehicle - a Pontiac® Trans Am® - before he could drive. After college and a successful career in motorsports, he spent a few years working for Neuspeed on the import/sport compact side of the aftermarket, and then RKSport on the domestic side. At RKSport, he saw something he really liked in GM vehicles; he saw the potential to build something unique and better. At the time, RKSport offered J-Body products similar in style to their Camaro® line.  He transformed their J-Body product line from a “Mini-Camaro” image to the “Import Fighter”. Additionally, he forged new relationships with General Motors®, working closely with vehicle teams and even writing what would become a ground-breaking White Paper on the existing status and future potential of GM’s compact vehicle presence in the aftermarket.

Subsequent to his success at RKSport, GravanaTuning.com’s founder enjoyed similar success at CarParts.com and Performance Products. At CarParts.com, he helped push the company into the lead of the online aftermarket retailers, increasing profitability and growing the company, while maintaining the lowest prices and best customer service standards. Performance Products (PPI) had experienced several years of marketing failures which resulted in declining sales, and the company was truly headed for disaster. While at Performance Products, he helped turn their marketing and merchandising around, increasing sales by double-digits, and ultimately positioned the company for acquisition. Performance Products was successfully sold in 2003.

With extensive hands-on experience and a customer-centric business philosophy, GravanaTuning.com is sure to succeed. While the company is still in its infancy, we hope to grow up to be the best source for performance parts and accessories for GM® vehicles. Most importantly, we hope to be your source!